You could actually pass it along by adding it to every single URL, but that would require manually adding to each use of Html.ActionLink
, etc. (or I suppose you could create a custom HTML Helper to do that for you, but then every developer who works on your project would need to remember to always use the custom helper), as well as all redirects and such in your controller actions. Long and short, this would be very time consuming and very fragile.
Your best bet is to simply intercept the initial request with the querystring parameter and then set a session var. Then, you can simply check for the presence of the session var instead of the querystring parameter.
To handle all this logic, your best bet is to create a global action filter. There's pretty extensive documentation on Filters at MSDN. Once you create your filter, you just have to register it in FilterConfig.cs (in App_Start) to make it global.