I don't think that you'll be able to include data in this manner. The bacpac format is to seed your target database with schema + data. When you're using the normal SQL DB Projects, you need to use Pre and Post Deployment scripts to handle data manipulation. If you're trying to load a lot of data into a new database, you might even be better off storing those outside of the project and calling that population in a script that runs only after a new database is created.
If you're trying to generate the data for that initial load, there are several good tools you can use. VS 2010 DB Projects had a Data Compare option that you could use to compare a populated database against a new database. Red-Gate has SQL Data Compare. I think SSMS Toolspack from Mladen Prajic also adds a "generate data" command.