Well, a bit too localized, but we find main error. I want to respond in case that any user will be in the same situation...
Kupu scale images to a certain width and height. And later, the css rescaled again a little bigger, making blurry images.
That is the main problem, we reduced an image, then enlarged it browser-side again. We didn't notice until now that there was css behind the kupu implementation and "overriding" (so to speak) our configuration.