This starts by counting the number of interests that each user has in common with John. The approach is to take all of John's interests, join back to the interests table and aggregate to the the count of common interests. Here is the SQL for that:
select i.uid, COUNT(*) as cnt
from (select i.*
from interests i join
users u
on i.uid = i.id
where u.name = 'John'
) ilist join
interests i
on ilist.pid = i.pid and
ilist.uid <> i.uid -- forget about John
group by i.uid
But, you actually want the list of products, rather than just the count. So, you have to join back to the interests table:
select i.*
from (select i.uid, COUNT(*) as cnt
from (select i.*
from interests i join
users u
on i.uid = i.id
where u.name = 'John'
) ilist join
interests i
on ilist.pid = i.pid and
ilist.uid <> i.uid -- forget about John
group by i.uid
) t join
interests i
on t.uid = i.uid
group by t.cnt, i.uid