Ideally you should re-orient your camera in VTK so that it is suited for medical image visualization. (The default camera in VTK uses the computer graphics conventions).
If you want a quick hack, you can copy-paste the following code in ITK:
FlipFilterType::Pointer flipperImage = FlipFilterType::New();
bool flipAxes[3] = { false, true, false };
flipperImage = FlipFilterType::New();
flipperImage->SetFlipAxes(flipAxes);
flipperImage->SetInput( image );
flipperImage->Update();