i forked your fiddle and added the functionality you asked for. http://jsfiddle.net/acturbo/PRNWe/2/
jquery
$().ready(function() {
console.clear();
$('.searchFilter').simpleContentSearch({
'active' : 'searchBoxActive',
'normal' : 'searchBoxNormal',
'searchList' : 'searchable tr',
'searchItem' : 'td'
});
$(".search-btn").on("click", function(){
$("#searchbox").val( $(this).data("search") );
$('.searchFilter').keyup();
});
$(".search-reset").on("click", function(){
$("#searchbox").val( "");
$('.searchFilter').keyup();
});
});
html edit
<!-- Seach Box -->
<input id="searchbox" type="text" class="searchFilter" onblur="if(this.value == '')this.value='Keyword(s)'" onfocus="this.value==this.defaultValue?this.value='':null" value="Keyword(s)" name="keyword">
<a href="#" class="search-btn" data-search="text1 ">search 1</a>
<a href="#" class="search-btn" data-search="intro ">search 2</a>
<a href="#" class="search-reset">reset</a>