You can do it like this in viewDidAppear:
-(void)viewDidAppear:(BOOL)animated {
static int first = 1;
if (first) {
UIView *container = [[UIView alloc] initWithFrame:self.promotionView.bounds];
UILabel *label = [[UILabel alloc] initWithFrame:CGRectMake(10, container.bounds.size.height-100, 320, 20)];
label.text = @"Promotion Title";
[container addSubview:label];
[self.promotionView addSubview: container];
first = 0;
}
}