Your bundleID should match the AppID in your developer portal account: "com.myappleID.appName". Or at least, something like "com.myappleID.*"
From Apple documentation you can use "using only the Roman alphabet in upper and lower case (A–Z, a–z), the dot (“.”), and the hyphen (“-”)" in the BundleID.
If you have different characters, you can put a different name for the app using the other property of the plist: CFBundleDisplayName
Hope it helps!