More explanation to @marc_s answer.
The character N'中文'
will be converted to varchar
with the collation SQL_Latin1_General_CP1_CI_AS
. Since there is no such character in the code page, it will converted to not defined, and 0x3f3f
in the end. 0x3f
is the question mark, so there will be two question marks in this case and it won't exceed the column length.