like this bro:
For Each cell In Range("K2:K" & V_End_Of_Table)
If InStr(1, cell.Value, "Nationalities", vbTextCompare) > 0 Then
Range("V" & cell.Row).Value = "Nationalities"
Else
Range("V" & cell.Row).Value = "No Match Found"
End If
Next
instead of InStr
you could use StrComp
function to compare 2 words