If you need to be able to access those elements properly, then you may need to change your applications current directory on the fly.
http://qt-project.org/doc/qt-4.8/qdir.html#details
http://qt-project.org/doc/qt-4.8/qdir.html#setCurrent
If that doesn't work, you may want to look into using QProcess::startDetached
http://qt-project.org/doc/qt-4.8/qprocess.html#startDetached
and specifying the working directory to be exactly where your master.chm is located.
You may want to specify some command-line arguments, too.
http://www.help-info.de/en/Help_Info_HTMLHelp/hh_command.htm
Hope that helps.