you can try this
$route['product_unique_and_rare/(:num)'] = "catalog/product_lookup_by_id/$1";
Get the param in product_lookup_id like this
function product_lookup_id($product_id){
/*$product_id will be the passed parameter*/
}
So, if someone goes for http://domain.com/product_unique_and_rare/23
, $product_id
will get the value 23.
You can hard-code the parameter too, but I believe you aren't looking for that.