In fact, it's depending on IIS and/or Windows Server version.
As a prerequisite, you have to enable Net Pipe Activation first. You can add it via windows feature or Server manager.
Here is the illustrated explanation :
First, Go to the Advanced settings on your Web Site. Under IIS manager, it's on the right after you select your WebSite.
In Enabled Protocols, add net.pipe (default is http)
At the end, Add a new Bidning (Right Pane when you select your web site), and add a net.pipe binding with a wildcard "*" for Bidning Informaiton.
That's all.