Use string/longstring/xhtmlstring and save your data as json (preferably using Newtonsoft.Json as episerver themselves uses that library for json serialization) or xml, there are only a few number of data types supported in the episerver database due to how their page (or content as of cms7) data model is structured.
If you check their own properties, like LinkItemCollection, you will see that they serialize the links as xml and save them in a LongString property.