Can Ektron Do This in SEO?

Question

Can tell me if Ektron can do these things in SEO?

• XHTML Compliant - Renders in XHTML compliant mark-up out of the box
• Canonical URLs - Able to specific a canonical URL for a single page SEO
• Friendly URLs - Able to create and configure SEO friendly URLs and formats
• XML Site Map - Able to dynamically and automatically generate an XML Site Map Granular
• Site Map Priorities - Able to set XML sitemap priorities in the page admin
• Semantic Menu - A menu system that uses semantic mark-up
• Google Analytics Integration - Full integration of the Google Analytics script
• Search Engine Submission - Allows you to submit the website to a variety of search engines from an admin interface
• XHTML Compatible Controls - All controls used (menus, grids, etc.) render XHTML compliant mark-up

Answer 1

• XHTML Compliant - Renders in XHTML compliant mark-up out of the box

Not sure. You'll want to download the Developer starter site to check the control you are interested in. If you're concerned about accessibilty, I several controls have a 508 Compliance switch.

• Canonical URLs - Able to specific a canonical URL for a single page SEO

In theory yes, in practise no.

• Friendly URLs - Able to create and configure SEO friendly URLs and formats

Yes. Option for manual, regex and automatic aliasing.

• XML Site Map - Able to dynamically and automatically generate an XML Site Map Granular
• Site Map Priorities - Able to set XML sitemap priorities in the page admin

Don't think this is out of the box. You would need to look at a custom solution.

• Semantic Menu - A menu system that uses semantic mark-up

Not out of the box. You would need to customise the mark-up via XSLT.

• Google Analytics Integration - Full integration of the Google Analytics script

Yes, out of the box. See here for some help implimenting this.

• Search Engine Submission - Allows you to submit the website to a variety of search engines from an admin interface

Not that I am aware of.

• XHTML Compatible Controls - All controls used (menus, grids, etc.) render XHTML compliant mark-up

See my answer to question 1. Out of the box - no, but depends on which controls you are using.

As Justin Niessner mentions, there is the option to overcome any of this via custom work. To help with your evaluatation, I recommend downloading the Developer starter site and having a look at the default markup of the control.

Also, there is an Ektron forum which is quite vibrant.

Edit - To clarify, I am not employed nor speak for Ektron. Just a developer who is working on the platform.

Answer 2

Yes. Ektron's CMS400 can do everything that you have listed there. It's all up to the developer to implement everything though (and it's a hell of a lot of work to get it all working correctly).