GPS is not accurate (around 10meters) which in a convention centre would not be ideal.
You can be a little more accurate with bluetooth but not much (and unless the centre is really spread out not enough I think 3-4 meters at best with no obstructions people, walls etc). Take a look at this post .
Have you considered creating an app that uses QR codes at each booth (fairly simple to execute and cheap).
Good luck in finding your solution.
Edit: Just a quick update but I would recommened taking a look at iBeacons and also bluetooth LE. I hope someone finds this useful.