You may be able to design a uniquely patterned tag and write a simple algorithm to detect it. As a start, you can take a look at this paper, wherein the tag is recognised accurately using a simplistic but effective method.
You may also be able to detect the TV without tags. You would know roughly what the ratio of the length and height of the TV is. Use the linear hough transform to find prominent lines in the image. Then for every set of 4 lines, find the points of intersection of the 4 lines. Measure the lengths of the line segments, and check if the ratio of lengths of roughly horizontal lines to roughly vertical lines matches the ratio of the length and height of the TV. The set that gives you the closest match is likely to be the TV. If there isn't much pattern in the background, this algorithm will work very fast too.