It is not displaying anything because default color of label is black, you'll have to change the color of text to any light color to see text over cell.
Now,
->Add a new file which should be subclass of UICollectionViewCell, Ctrl+drag from label to this class.(for eg I took mainViewCell)and label property name I took labelText
->Declare reuseIdentifier for cell from Attribute Inspector,(mainCell, I took)
->Import cellClass to your UIViewController Class,
->Using this method to display any text
-(UICollectionViewCell *)collectionView:(UICollectionView *)collectionView cellForItemAtIndexPath:(NSIndexPath *)indexPath
{
mainViewCell *cell = [collectionView dequeueReusableCellWithReuseIdentifier:@"mainCell" forIndexPath:indexPath];
cell.labelText.text = @"What-ever-you-want-display";
return cell;
}
hope this would help...