Check out Field Mappings.
Concise setup steps be found here: http://www.pardot.com/faqs/ms-dynamics/mapping-your-mscrm-lead-fields-to-contact-fields/
In short, map the Account to the funding so creating a "funding" record from the context of an account pre-populates the field for you.
It is worth noting this will not apply for programmatic creation of records through the API, but will work for any users using the default forms.