The =
signs are missing on some parameters, try:
mvn archetype:generate -DarchetypeGroupId=org.codehaus.mojo -DarchetypeArtifactId=gwt-maven-plugin -DarchetypeVersion=2.5.0
You may as well specify -DgroupId=<group-id>
and -DartifactId=<artifact-id>
so Maven won't ask.