Since you're doing this in the storyboard, you can set the necessary label properties there (lineBreakMode and number of lines). Just give the label a specific width constraint and constraints to the top, bottom, and left sides of the cell. Then, in code use sizeWithFont:constrainedToSize:lineBreakMode: in heightForRowAtIndexPath: to calculate the appropriate height for the cell based on the content of the label -- the label, because of its constraints, will expand along with the cell to the proper size. Something like this:
-(CGFloat)tableView:(UITableView *)tableView heightForRowAtIndexPath:(NSIndexPath *)indexPath {
CGSize rowSize = [self.theData[indexPath.row] sizeWithFont:[UIFont systemFontOfSize:14] constrainedToSize:CGSizeMake(260, CGFLOAT_MAX) lineBreakMode:NSLineBreakByWordWrapping];
return rowSize.height + 30;
}
Here, 260 was the width I gave my label in IB, and the 30 is a fudge factor (determined empirically) to account for padding above and below the label.