Your code isn't showing everything (e.g. where ".fullscreen" or the "zoom button" is in your HTML), so my answer may not be precise.
Looking at the sample, you should find the code:
$('.magazine-viewport').zoom('zoomIn', pos);
This seems to differ from turn('zoom', ...), and appears to be undocumented. This is a function that will zoom in the element defined as a turn object. I believe, for you, this is your "#flipbook" element, instead of ".magazine-viewport".
The parameters are "zoomIn" and pos, which may be a different functionality that what you're using currently. The "pos" appears to be a JS object that contains "x" and "y" properties, meant to define where you clicked on the magazine. These coordinates are relative to the magazine, not the whole screen, so keep that in mind.
So, I think you need something like this (at least try it at a starting point):
$('#flipbook').click(function(e) {
var pos = {
x: e.pageX - $(this).offset().left,
y: e.pageY - $(this).offset().top
};
$('#flipbook').zoom('zoomIn', pos);
});
Hope this helps!