Override default title tag set in head section by putting another for better SEO [closed]

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Is it good to override default title tags in following scenario?

• I am using nested master pages on my website (ASP.Net).

• By default the titles in head section (that appear in the address bar) are set to default title -- say mywebsite.com - {active page name}.

• On a certain page, I want to display some more important information in title (for better SEO results) -- say mywebsite.com - {page title} - {some more important information}

Your opinion with expertise is highly appreciated.

Answer 1

Yes, I'd agree with your approach with one caveat - the most important stuff should come first in the title, not last. So it would be more like:

{some more important information} - {page title} - mywebsite.com

See how stack overflow does titles as a good example.

Answer 2

Yes but in terms of SEO and usability the meta title should have the format:

Page Name | Website Name

The page name should contain all relevant key words / key phrases. Don't tack extra stuff onto the end or beginning - be consistent across all pages because it will seem more professional.

And the meta title shouldn't exceed 100 characters in total (less is better but not always practical).

This format is search engine optimised, looks good in search results and is more useful in the browser if the user has several tabs open at the same time.