Question

I am using Amazon MWS API to list our products and other things as inventory/orders management on Amazon but I am not able to get the customer reviews on our products from Amazon. Is there anyone who can let me guide how to do that?

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Solution

Customer Reviews can be retrieved through the Amazon Product Advertising API, they are not available in MWS.

The ItemLookup and ItemSearch calls both have a parameter ResponseGroup which you can set to Reviews. The response will contain an IFrameURL that links to a HTML representation of all reviews of a product. Unfortunately there seems to be no way to actually pull the raw data - you'll have to parse the HTML if that is what you want to do.

This is an example of such a response (as shown here)

<ItemLookupResponse>
    <Items>
        <Item>
            <ASIN>0316067938</ASIN>
            <CustomerReviews>
                <IFrameURL>
                http://www.amazon.com/reviews/iframe?akid=[AWS Access Key ID]&asin=0316067938&exp=2011-08-01T17%3A54%3A07Z&linkCode=xm2&summary=0&tag=ws&truncate=256&v=2&sig=[Signature]
                </IFrameURL>
            </CustomerReviews>
        </Item>
    </Items>
</ItemLookupResponse>
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