I think your issue is that either the rule or resource files are not being found in your projects. There are probably multiple (or better) ways to do this, but what I did was create a CLIPSJNI project to contain the CLIPSJNI.dll, CLIPSJNI.jar, and libCLIPSJNI.jnilib files and then a separate project for each of the demos. I placed the clp files at the root level of the demo project, the java code within the src directory and the resources folder within the src directory:
Animal
src
AnimalDemo.java
resources
AnimalResources.properties
.
.
.
animaldemo.clp
bcdemo.clp
I placed an archive zip of the projects at https://sourceforge.net/projects/clipsrules/files/CLIPS/Misc/: CLIPSJNI_0_3_Eclipse_projects_64Bit.zip