Welcome to SO Jacob, I have done this before and it's not hard at all.
Example:
My select statement is "select top 5 ProductName from products"
I then created a hyperlink column and assigned the properties under the data section as seen in the screenshot below.
When run, it makes the data clickable and when clicked, it navigates to the url seen in the SS.
If you want to use it in a querystring change the DataNavigateUrlFormatString to:
http://google.com?ProductName={0}
You would then read it on your new page via:
var a = Request.QueryString["ProductName"]; //C#
dim a = Request.QuesryString("ProductName") 'Vb.net
If this is what you are after, click the green checkmark next to my answer to accept it and alert future users that this is the solution.