I would also consider creating your own custom control, which would be very easy to do. You could do:
public class MyLiteral : WebControl
{
public string Text { get; set; }
protected override void Render(HtmlTextWriter writer)
{
writer.Write(this.Text);
}
}
Since the functionality is pretty simple, this is a flexible solution because it gives you more global access to all the texts. For instance, later if you realize you wanted bold text, you don't have to update all of the markup of the controls, you can change your custom class. There are a lot of benefits to doing it this way. All you need to do is add a refernce to the namespace/assembly within the <pages>
element of the configuration file (with a tagPrefix of c), and change the markup to:
<c:MyLiteral Text="xyz" runat="server" />