There is a section later in the instructions with this boldface label:
Now for some voodoo to get the new program installed into system libraries and python paths and executable path.
Those instructions lead you through modifying your PYTHONPATH to pick up the gnuradio module, among other things. If you have followed those instructions, you will have to start a new shell to see any effect, or execute the .sh file by hand, since profile scripts only run when a new shell starts up or when they're run manually.