Facebook CPM enum adgroup creation issues

Question

I posted this as a bug on FB as well... Still, I'm asking here to see if I missed something.

Basically, I'm able to create an adgroup using bid_type=CPC (as requested by October 2 breaking changes) and with bid_info={'clicks':121}. However, when I try using analog call to create a CPM adgroup, I'm getting an error. Here's the full call: curl -F "campaign_id=SOME_EXISTING_CAMPAIGN_ID" -F "bid_type=CPM" -F "bid_info={'reach':122}" -F "name=test 8-221048" -F "adgroup_status=1" -F "targeting={'countries':['US']}" -F "creative={'title':'test 8-221048','body':'test 8-221048','image_hash':'SOME_IMAGE_HASH','link_url':'http://www.somesite.com/','type':1}" -F "redownload=1" "https://graph.facebook.com/act_ACCOUNT_ID/adgroups?access_token=VALID_TOKEN"

Response I get is: stdClass Object ( [error] => stdClass Object ( [type] => Exception [message] => Invalid bid info for this ad. Please verify that your bid specifies appropriate objectives for the bid type and that all bids are properly formatted currency amounts. [code] => 1487370 )

)

Anyone else having same issues?

Thanks, Dan

Answer 1

If you are bidding reach you'd have to use absolute_cpm instead of just cpm. The legacy cpm bid type is only for bidding on impressions.