The name can also be localized:
<name>Localization Example</name>
<name xml:lang="ca">Exemple de localisation</name>
<name xml:lang="fr_FR">Exemple de localisation</name>
<name xml:lang="de_DE">Localization Probe</name>
Source: https://github.com/blackberry/BB10-WebWorks-Samples/tree/master/Localization