I've never used bnfc-meta
(suggested by @phg), but I would strongly recommend you look into BNFC (on hackage: http://hackage.haskell.org/package/BNFC). The basic approach is that you write your grammar in an annotated BNF style, and it will automatically generate an AST, parser, and pretty-printer for the grammar.
How suitable BNFC is depends upon the complexity of your grammar. If it's not context-free, you'll likely have a difficult time making any progress (I did make some success hacking up context-sensitive extensions, but that code's likely bit-rotted by now). The other downside is that your AST will very directly reflect the grammar specification. But since you already have a BNF specification, adding the necessary annotations for BNFC should be rather straightforward, so it's probably the fastest way to get a usable AST. Even if you decide to go a different route, you might be able to take the generated data types as a starting point for a hand-written version.