if you want to insert data in core_onfig_data
just use like below using installer script
<?php
$installer = $this;
$installer->startSetup();
$installer->run("
INSERT INTO {$this->getTable('core_config_data')} (scope_id,scope,path,value) values (0,'default','groupname/sectionname/fieldname','your value');
");
$installer->endSetup();
?>
Add more variable as you want.
OR Alternate way
If you are developing an extension, you can configure your field for administration using system.xml. The xpath will be catalog/groups/seo/fields/your_field
(ref. Mage/Catalog/etc/system.xml).
To set a default for this value, you can either add the value to your module's config.xml using the xpath groupname/sectionname/fieldname
, or you can create an install script which will write the value to core_config_data.