Make use of the LIMIT keyword on your mySQL Query.
SELECT * FROM `your_table` LIMIT 0, 10
Seems like you want to navigate records, so ..
SELECT * FROM `your_table` LIMIT 5, 10
These records will be displayed 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
If you want to navigate you need to control this paramter as illustrated.
SELECT * FROM `your_table` LIMIT 5, 10
^
Seems like you posted code lately, Try something like this on your code.
$item=$_POST['item'];
$page=$_POST['pno'];
$query=mysql_query("select name,address,contact from info_tb where keyword='$item' limit '$page',10");