You can override this via following setting in your vimrc.
autocmd FileType tex let g:Tex_CompileRule_dvi = 'make'
Alternatively, set makeprg in $HOME/.vim/after/ftplugin/tex.vim
set makeprg='make'
Helpful in-source documentation of file <latex-suite-root-folder>/compiler/tex.vim
Section " Customization of 'makeprg': {{{
This (g:Tex_CompileRule_dvi) is a string which should be directly be able to be cast into " &makeprg.