How do you choose between a fixed-length and a variable-length encoding?
Fixedlength encodings are good when the distribution of values is fairly uniform across the whole value space, such as a (well-designed) hash function. Most numeric variables tend to have nonuniform distributions, and on average the variable-length encoding will save space. Another advantage of variable-length encodings is that you can switch from VIntWritable to VLongWritable, because their encodings are actually the same. So by choosing a variable-length representation, you have room to grow without committing to an 8-byte long representation from the beginning.
I just picked this up from the definitive guide book page 98