What you are using is not the device token. The device token is 32 bytes (which can also be represented as a string of 64 HEX characters). Your iOS application gets it from Apple when it registers for push notifications.
- (void)applicationDidFinishLaunching:(UIApplication *)app {
// other setup tasks here....
[[UIApplication sharedApplication] registerForRemoteNotificationTypes:(UIRemoteNotificationTypeBadge | UIRemoteNotificationTypeSound)];
}
// Delegation methods
- (void)application:(UIApplication *)app didRegisterForRemoteNotificationsWithDeviceToken:(NSData *)devToken {
const void *devTokenBytes = [devToken bytes];
self.registered = YES;
[self sendProviderDeviceToken:devTokenBytes]; // custom method
}