When more than one service instance will be needed (PerCall or PerSession) then passing a single service instance into the ServiceHost isn’t enough... which is the exception.
Controlling instance creation is managed by the IInstanceProvider.
Is this the solution to my problem ? How do I pass values to the constructor on my wcf service?
This only answers half your question. You are using Unity. The management of creating the container needs to be part of the implementation. The most common solution is to use Unity.WCF which is also available as a NuGet package.
Note that Unity.WCF doesn’t support object lifetimes based WCF OperationContexts. There are multiple (more complicated) implementations like this that do.