Go with Wikipedia and call it a standard, it certainly looks like one based on this description alone:
Unicode is a computing industry standard for the consistent encoding, representation and handling of text expressed in most of the world's writing systems. Developed in conjunction with the Universal Character Set standard and published in book form as The Unicode Standard, the latest version of Unicode contains a repertoire of more than 110,000 characters covering 100 scripts. The standard consists of ...
A standard does not have to be endorsed by anybody; ie, de-facto standards are simply used by a lot of people regardless of any formal recognition.