iOS App Approval without localized app description?

Question

I want to publish my iPhone App in both Japanese and Chinese languages. I have localized the content to the respective languages. However, the app metadata description and iAP descriptions are still in English. Will my app be approved?

Answer 1

Yes, of course! Why wouldn't Apple approve it? There's no regulation against not localizing your app.

However, you should keep in mind that customers see the app description and metadata before they see your app. So, chances are if a customer sees your app description is not localized, they aren't going to bother downloading it to see if it's localized.

Also, a good point from @SlyRaskal:

Localization is a choice of the developer, what verbiage you choose to include in your app is your choice, not theirs. Just my 2 cents. You could also check if there are apps that you know are localized to these same languages that don't have their app descriptions localized.