If the executable for your program is "My Program" in directory "c:\My Directory" then to execute that program within a batch file, use
"C:\My Directory\My Program"
or
"C:\My Directory\My Program.exe"
or
START "" "C:\My Directory\My Program"
or equally
START "" "C:\My Directory\My Program.exe"
Use the START
version if you want your batch to continue to the next line once it has started the program.
The ""
in the start
version is the window title
. You can place any window title you want within those quotes, but should not omit that "titling"
pair.