Single quotes are preferred if there is no interpolation in the string. Ruby will work less (in theory) to output single quote strings which in turn will speed up your code some (again in theory). That is one reason why RubyMine suggests it.
Another reason is for plain readability. Which you can read about here in the style guide: Ruby Coding Style Guide
Benchmark tests has proven that speed gains from using single over double quoted strings is negligible compared to the actual execution time.
Ultimately the answer comes down to style. To learn about performance check out this question: Is there a performance gain in using single quotes vs double quotes in ruby?