In WCF, the HTTP and HTTPS bindings use HTTP.sys under the cover to reserve a required URL for a specific WCF service, which is the same path IIS itself follows while doing the bindings for the websites it manages. This explains why the process performing the HTTP/HTTPS binding is required to run in elevated mode.
That being said, I would solve your issue in two different ways:
Option 1: use a different kind of binding. NetTcpBinding and NetNamedPipesBinding, for example, do not generally require administrative privileges: this is by far the easiest way to go.
Option 2: setup the required namespace reservation at installation time. This way you may ask your users to perform the installation in elevated mode and later allow restricted accounts to run it. While performing the initial installation/reservation you may also find out an available port to use (and perhaps save it in a configuration file for later reuse).