Since the percentage-column is a numeric of some sort, not a string, you need to cast it to a varchar, something like this should work:
SELECT produces, amount, CASE WHEN percentage < 100 THEN '-' + CAST(percentage AS varchar(50)) ELSE CAST(percentage AS varchar(50)) END FROM inventory
Here's a working example:
CREATE TABLE inventory (produces int, amount int, percentage int)
INSERT INTO inventory values(1, 1, 110)
INSERT INTO inventory values(2, 2, 100)
INSERT INTO inventory values(3, 3, 90)
INSERT INTO inventory values(4, 4, 80)
SELECT
produces,
amount,
CASE
WHEN percentage < 100
THEN '-' + CAST(percentage AS varchar(50))
ELSE CAST(percentage AS varchar(50))
END
FROM
inventory