Use SELECT ITEM to omit the 'product' element, and directly assign the result.
SET OutputRoot.XMLNSC.root.row[rowCnt].product_Info = THE (SELECT ITEM THE(SELECT C.*:Codes.*:Code AS TyrePatternCd FROM T.*:Classification[] AS C
WHERE C.(XMLNSC.Attribute)Type = 'BRAND')
FROM itemMaster.*:ItemMasterHeader[] AS T );