How to conduct A/B test with ColdFusion?

Question

I heard of A/B testing. Conceptually it's easy to understand but practically, how shall one carry out such test?

Is this something easily doable with CF and some cookie / session tracking or should this be used together with tools like Google Analytics? If we make use of CGI and session/cookie, What should be collected?

Answer 1

You may want to look into Mark Mandel's Squabble. It's an A/B testing solution that's written in CF. It hasn't been updated in a while but Mark presented on it at cf.Objective in 2012, so it's compatible with ACF 9, at least.