Japanese Double Byte Unicode Title Tag [closed]

Question

Closed. This question does not meet Stack Overflow guidelines. It is not currently accepting answers.

---

This question does not appear to be about programming within the scope defined in the help center.

Closed 8 years ago.

Improve this question

I understand that Japanese characters are Unicode and that they are double byte, so does this mean, for an optimal SEO title tag for my Japanese website, I should use 70/2 = 35 characters instead of the usual 70 characters or are Japanese characters treated the same way as normal ASCII characters? Does this also apply for description meta?

Answer 1

Japanese characters occupy different numbers of bytes depending on encoding and character. Each character still counts as one character.

There is no fixed upper limit on title element content length, though various recommendations have been made in different documents. E.g., HTML 2.0 recommended that titles should be fewer than 64 characters. Google instructions do not specify any specific limit, just this: “avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results”.

Similar considerations apply to descriptions in meta tags.