with no api key, the Google Geocoding API has the following limits in place: 2,500 requests per day. Google Maps API for Business customers have higher limits: 100,000 requests per day.
to use to API for Business you have to use URL signing, see https://developers.google.com/maps/documentation/business/webservices/auth
NB: If you're switching from the free API services to a Maps API for Business implementation, you must remove the key parameter from your requests. Google Maps API web services will deny requests made with both a client ID and a key.