Though i agree that this seems like a Menu and not a ListView as mentioned above , this would still be relevant with the use of MenuItems.
You should be aware that Content in Wpf can be set in 2 ways a Direct value like String , StaticResource , Binding (all are shorts of strings) , and a declarative value which you can describe a tree of elements as your content like iv'e shown below.
<ListView>
<ListView.Items>
<ListViewItem>
<ListViewItem.Content>
<Grid>
<Grid.ColumnDefinitions>
<ColumnDefinition Width="*"/>
<ColumnDefinition Width="2*"/>
</Grid.ColumnDefinitions>
<Image Source="SomeSource.png" />
<TextBlock Text="Save" Grid.Column="1" />
</Grid>
</ListViewItem.Content>
</ListViewItem>
<ListViewItem Content="Save As" />
<ListViewItem Content="Open" />
<ListViewItem Content="Close" />
<ListViewItem Content="Info" />
<ListViewItem Content="Recent" />
<ListViewItem Content="New" />
</ListView.Items>
</ListView>