$gexpieces = explode(")", $value);
$n=$gexpieces[0];//n is product id
unset($gexpieces[0]);
$prodname = implode($gexpieces);
$newstr.="<a href='http://www.company.com/product.php?id=".$n."'>".$prodname."</a><br/><br/>";
nevermind, done it myself.