I suspect your UILabel itself and not the text within it is actually aligning incorrectly upon rotation. Make sure the label stays aligned to the top of the view. Try:
self.contentLabel.autoresizingMask = UIViewAutoresizingFlexibleHeight;
or
self.contentLabel.autoresizingMask = UIViewAutoresizingFlexibleBottomMargin | UIViewAutoresizingFlexibleLeftMargin | UIViewAutoresizingFlexibleRightMargin;
Edit: One other thought.
If auto layout's enabled and you're calling sizeToFit
in viewDidLoad
, perhaps the view is resizing after auto layout lays out the subviews. Try putting your code in viewDidLayoutSubviews
instead.